Because we can all write, many of us think we can write copy. In truth, many clients can write good copy. And many can’t. However, it usually takes teamwork to get it right. We find we get the very best results by “picking the client’s brain” and then tidying up what has been said to get telling, meaningful copy that is short and easy to read.
It takes discussion, time and skill. You are probably sitting on lots of good information that we can turn into good copy.