Secret Networks sell
high-end networking equipment to a niche audience of
technical IT buyers.
Our first responsibility here
was to assemble a brief,
discuss and agree it, then
design a corporate identity
that reflected the nature of
the business, which could be
used in a variety of different
environments to provide a
recognisable, strong, contemporary presence. An
identity on the web is more
than just a logo. It needs to
carry through in every aspect
of the web communication
so the end user gets a clear
feeling of where they are -
and who they are dealing
with, providing identity and
re-assurance where it is
much needed, when purchasing product on the internet.
London Property View is a
distinguished company in
the specialist “to order”
property buying business in
London. Their aim is to
facilitate and help private
individuals in the process of
acquiring a property in the
capital.
Because of the international
nature of the audience,
which covered expatriates
living all over the world, who
wished to capitalise upon
London’s booming property
market: the company’s
letterhead and web presence
are equally important. The
target audience is defined as
wealthy, often older, with
high standards and high
expectations with regard to
service and quality. This
called for a simple and
elegant design, which fulfils
those expectations and
signals an easy property search.
Bike London is a startup
company specialising in
commuter bikes and initially
focused on the London area.
They deal mainly with lightweight bikes, folding bikes
and affordable London bikes
which can be carried as well
as used for normal cycling –
that is, as a part of a public
transport system. They also
are introducing a range of
affordable eco friendly electric bikes.
We discussed and agreed
their branding brief, which
was to generate a name, and
create branding and namestyle to look like part of an
eco conscious healthy movement without being overbearingly “Green” so as not to
alienate any potential buyers
with politics.
And the chief goal for us was
to introduce a bike symbol
which could mean electric as
well as “normal” bikes. The
website bikelondon.net is
currently in planning stage.
Superdeli.net is an online
store bringing together
different suppliers of high
quality food in one marketplace, with the intention of
getting quality food to a
wider audience.
We sat down with the clients
and discussed and wrote the
brief – for both name generation and creation, and once
the name Superdeli was
agreed we would produce a
namestyle and branding that
could carry through into
every aspect of communication about the brand – website, brochure, letterhead,
everything. Superdeli needed
to look friendly but also large
and efficient, it needed to
look like it was about food
from all over the world, and
food that could be delivered.
It also needed to be suitable
to be used by consumers
and restaurant/catering
trade alike.
Chikkin Shop are an unusual
young brand, designing and
printing T shirts for Britain’s
gay community. They gave
us a brief that the brand was
all about being more than
just a rainbow – ie being far
beyond some of the slightly
safe imagery used by other
pink brands. They wanted
their central imagery to
remind users of chicken
shop chains which are
extremely popular particularly in central London. The
branding needed to be
simple and strong, and has
so far appealed very well to
leading fashion brands such
as Top Shop and River
Island. The Chikkin Shop
brand appears on everything
from small labels to website
header, so was conceived to
work and be identifiable and
recognisable at a variety of
different sizes from very
small to very large.
Blow Dry Express is a new
company in Britain following
an American model, popular
in New York, where a largely
female audience pops in for
a blow dry often on the way
to work or on the way to a
meeting, or after a workout
or gym session. The whole
thing is meant to be all done
in 20 minutes, at a reasonably low cost. As they say on
the website, No colour, no
cuts, only blow-drys!
The logo reminds those who
see it of an hour glass, as
time is of the essence. The
type used suggests modernity and style. Also the client
wanted a graphic motif
which could be used recognisably on its own, which is
exactly what is happening
with the “hour glass” right
now.
HLIX is a unique company
which needed to express its
individuality and its quality
with its logo presence. Hlix
is essentially an online
trading platform which
allows its users to buy and
sell very large packages of
loans. It offers companies
and institutions who are
holding large portfolios of
property and/or mortgage
loans an economical,
efficient and rapid process
to attract the highest prices
from the largest number of
buyers. It is a unique system
designed from the outset
with the express purpose of
trading. Its logo was conceived by us and we have
also helped it to evolve - a
new version was needed in
2015 to suggest some of the
technological advances
made by the company in
recent months without
departing too far from the original.
Payment terminals are a new
company exploiting developing technology to allow
online retailers and smartphone users an easier way to
process credit card and
debit card payments both
over the counter while the
customer is present, and
also on mobile platforms
which is one of the currently
fast-growing areas. Payment
Terminals also do a lot of
business with ecommerce
and safe online processing
or credit and debit card
payments. It was important
in the logo development for
us to create an image that
looked reliable, financial and
a little conservative, and at
the same time, high tech and
part of the digital age.
The logo also has “child”
variations for particular
developments in smartphone, over the counter and
online platforms.
