| RJ Electrics
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RJ Electrics

About This Project

RJ Electrics is an ecommerce site that sells electrical goods. The owners run a traditional “bricks and mortar” electrical retailer operation in south-east London. They have run a great business for many years and founded their success on a very simple principle which is giving top quality service to customers. Their ecommerce site was to have thousands of products which is quite a challenge to build on a medium sized budget.

Everybody who does business with RJ almost without exception would recommend them to a new customer. When agreeing the brief, we talked at length with the business owners to make sure we got the right look and feel for the site right from the beginning. It was clear we needed a menu that could deal with thousands of products yet remain clear for the end user, so this would need us to develop a custom drop down.

Some of the management team at RJ had seen open source shopping cart technology in the past and wanted us to use that – but after a few experiments it soon became clear that this wasn’t going to be flexible enough to give them the high-quality customised look they wanted.

We looked at using the Magento system, but after some brief analysis we realise that this was going to be way over budget for our client. That having been said we would recommend it for clients considering e-commerce with a more substantial budget to invest. The cost of installing Magento is high and the cost of maintaining it is medium to average and that has to be borne in mind in our view when considering implementing it.

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RJ Electrics